Boo- tique? We disagree! A doorman, a list, and a high celebrity profile can post problems but no amount of pride would stop us from sneaking into the Viceroy Hotel, the Santa Monica choice from the upscale Kor Group (Avalon, Maison 140, Estrella). Also designed by Kelly Wearstler, The Viceroy is a test in finding your niche. Ocean goddess or city sophisticate, workaholic or hedonist. The hotel boasts Whist, the new restaurant by Tim Goodell of Aubergine, and the Cameo, a bar with private pool deck cabanas. Dennis Hopper, Fran Drescher, Ben Kingsley, and Phil Jackson were among the old and distinguished while Keri Russell, Vanessa Carlton and Jennifer Love Hewitt, well you know, they're just young and cheesy. Tired of Studio 59-like velvet club rooms? With semiprivate pool deck cabanas (reservation required), awesome views, and a martini- filled library, the nouveau riche rule like landed gentry at Viceroy.

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